One of the biggest mistakes you can make as an agent is not mentioning all the “selling features” of the property you are listing. When you post the listing description online or print marketing material, you want to make sure you are referring to all of the focal selling points of the house. There are the obvious selling points such as the home being located in a desirable neighborhood or sitting on acres of land. However, there are some selling features that are not quite as noticeable, but still have the potential to draw in buyers. Here are 3 selling features that real estate agents sometimes forget to mention that could attract potential buyers.
1. Surrounding Attractions and Amenities
Mentioning that a house is located in a desirable neighborhood or gated community can often be obvious, but some agents fail to mention the close proximity to certain attractions and amenities. Just because a buyer might be familiar with or has heard of the neighborhood, don’t assume they know everything there is to know about it. Some buyers could be relocating from out of town and may not be familiar with the area, and they would appreciate knowing what attractions and amenities are around.
With a lot of people being health conscience these days, short walking distances can be a real perk. Put in your listing description if there are any restaurants, parks or other attractions within reasonable walking or biking distance. The fact that the home is within walking distance of shopping districts, universities and some big-time employers could seal the deal.
2. Energy Efficiency
Everyone is looking for ways to cut down on their monthly bills, and one way to do so is by having a home that is energy efficient. Energy saving amenities such as double paned windows, new insulation and lower than average energy bills for the area are well worth mentioning. While being energy efficient isn’t the “most attractive” feature of a home, it could be the icing on the cake for budget-friendly buyers.
3. Storage Space
One big selling point that often gets overlooked is having a lot of space to store things. This is a huge selling feature in bigger cities where space is a valuable commodity. Don’t be afraid to mention that the property has extra storage in the basement, added closets in the master or built-in storage in the garage. If they are coming from a rental, they will appreciate the extra space since most rentals come with very little storage.
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