How Is A Home Marketed?

  As you’ll see in the video, every home and market is a unique situation. Good marketing plans are specific to both. But every plan will include: Preparation Pricing and Marketing Activities. Preparation takes time – typically, months. Homes must be in...

What Is PMI?

  This video tells you about it all. PMI stands for Private Mortgage Insurance or Insurer. These are privately-owned companies that provide mortgage insurance. They offer both standard and special affordable programs for borrowers. These companies provide...

What Details Can I Ask Brokers In Advance?

  This video tells you what any real estate professional would tell you. Ask them: How long do homes in my neighborhood currently stay on the market? How would you price my home? What data did you use to arrive at that price? How would you market my home? What...

How Do I Evaluate An Offer?

  Well, as this story shows, there’s more to an offer than the price tag. Factors you should consider: Is this offer at, near or above my asking price? Are there clauses and additions in their offer that change the terms and final price substantially? How long...

What Is A Counter-Offer?

  The video puts this in more visual terms, but basically, a seller can respond to a buyer’s offer with changes – a “counter” – that improves the terms. You need to put yourself in their shoes and construct a modified offer that you think they might...
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