Which Square Footage Figure Should I Use?

  Buying or Selling a home in the areas of Fort Myers or Cape Coral and wondering which square footage figure you should go by? Home size is one of the key figures used in comparisons. But you may have different measurements to choose from,  as you’ll learn...

What Details Can I Ask Brokers In Advance?

  Selling a home in the Fort Myers, Cape Coral or surrounding areas? This video tells you what any real estate professional would tell you. Ask them: How long do homes in my neighborhood currently stay on the market? How would you price my home? What data did you...

How Do I Set The Price On My House?

  While this video simplifies things to help you remember when selling your Fort Myers or Cape Coral house, your aim is to get the best price AND terms in your market during the period you’re selling. Market conditions, interest rates and competition all matter....

6 Selling Mistakes

  If you’re selling a home in the Fort Myers, Cape Coral or surrounding areas, don’t do these things – take some notes from the video! 1. Don’t Sell Before The House Is Ready. If it doesn’t present well, it won’t sell well. 2. Don’t Over-Improve People buy...

How Do I Set The Price On My House?

  While this video simplifies things to help you remember: your aim is to get the best price AND terms in your market during the period you’re selling. Market conditions interest rates and competition all matter. The price you want, and the price a buyer will pay...

How Is A Home Marketed?

  As you’ll see in the video, every home and market is a unique situation. Good marketing plans are specific to both. But every plan will include: Preparation Pricing and Marketing Activities. Preparation takes time – typically, months. Homes must be in...
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